IMSA PWC Indy MotoAmerica NHRA NASCAR Sponsor Photos
This image is being presented under the heading of motorsports and racing sponsorship. Pictured are a Ferrari, a Ford GT, a Chevrolet Corvette and a Porsche bringing up the rear. This image was captured on the backstretch coming off the uphill at the legendary road course of Lime Rock Park in Lakeville, CT. It was taken during The IMSA WeatherTech Northeast Championship race which shared the track with The Continental Tire SportsCar Challenge. This was one of many events I have had the experience of capturing at Lime Rock. Earlier this same year I had the privilege of photographing The Pirelli World Challenge at this same venue…arguably one of the most beautiful road courses in the world. Branding is everything in this day and age and great racing photography is important to every rider, driver, race team and team sponsors. Visit the paddock or visitor areas at any event and you will find race teams and sponsors handing out glossy photos of the fan’s favorite drivers and cars. Race fans are recognized as being the most loyal fans in the world and go out of their way to patronize the sponsors of their favorite driver’s team. The most obvious sponsors are those of the manufacturer themselves. In the world of NASCAR racing Chevrolet, Ford and Toyota are major series sponsors and all of the competitors cars are badged with the manufacturers logo. NASCAR fans are known for buying their personal cars because of their affiliation with their favorite driver or team. Here in the world of IMSA racing you will see the windshield banners emblazoned with the manufacturers name…Ferrari, Ford, Chevrolet, Porsche, BMW, McLaren, Audi, Acura, and Honda are just some of the manufacturers who have a presence at this sanctioning body’s events. In the world of motorcycle road racing all of the major manufacturers have a huge presence. Yamaha, Kawasaki, Honda, BMW, Ducati and Aprilla are just a few of the names you will find on the trackside advertising, the haulers in the paddock area and in the printed materials handed out to all of the spectators at the track. Other big race series sponsors include manufacturers and distributors of racing products…the logos of Sunoco Fuels, Lucas Oil, Motul, VP Racing Fuel, Pennzoil, Castrol, STP, Mobil 1 and others can be seen everywhere. And then there are the contigency sponsors who’s logos adorn every vehicle at every track. These sponsors pay contingency bonuses to the race winners who’s vehicles are photographed sporting the contingency sponsor’s logo. All this and we haven’t even touched upon the individual team sponsors which range fro large multinational corporations to small local businesses. It is no doubt that the world of motorsports racing provides some of the most exciting opportunities for advertising…one with the highest return on investment than any other sponsorship in professional sports.