The entire business world revolves around the internet in this day and age; and the web has become a visual content driven medium. Great photographs, graphics and videos are no longer a luxury. They are a necessity when it comes to making your brand look as professional as possible in the world of cyberspace. Your cell phone selfie just doesn’t cut it any more. Many times I’m asked to create images that convey a certain theme. This particular shot was created for an iconic luxury fashion brand social media specialist. She needed a crisp, contemporary profile image that was fashion-oriented yet elegantly simple. The sculpted white fabric background we chose to shoot against offered the perfect background for the $10,000 designer dress she was wearing! Branding is much more that a logo in today’s contemporary market. The ethos of your brand must be conveyed, not just in words, but visually as well. I’ve been creating conceptual portraits for corporate, advertising and public relations concerns for many, many years. If you would like to collaborate on the perfect photograph for you or someone in your organization give me a call here at my Long Island studio. I would love to kick some ideas around with you and your team.